Ok, here’s an update on my first teleseminar…
This is scary stuff. 66 people signed up yesterday, the word is spreading really fast, and I still have never actually made a real teleseminar or used the technology before.
I got 2 experts to agree to participate in the seminar. The only problem with me hosting this is my lack of experience, so I’m tempted to buy Alex’s Teleseminar Secrets product.
All I know is my first teleseminar will be the worse. It only goes up from here.
The plan:
1. A squeezepage offering a 5 part course if they sign up for the teleseminar
2. They get 5 emails from the expert in an autoresponder, with a link to the PDF they can download. (free content)
3. I will create a blog, and make a post for those 5 lessons, so they can comment on them.
4. I’ll email this list about the date of the teleseminar. (I haven’t announced it yet!!)
5. Conduct the 2 hour long free teleseminar.
6. Ask for audio testimonials at the end of the call
7. The call to action is to register for another free teleseminar.
8. I will offer everyone on the call a free recording of this call.
So the goal is to build a great relationship with the community by offering quality free content. Then, I will make a killer offer by using Jeff Walker’s product launch formula and create an event.
I will re-purpose those teleseminars into transcribed ebooks, articles, etc. Make short video presentations, add the content I received from previous launch, and create an attractive $47+ offer.
The goal:
Here’s what I expect my 2nd launch to make from my various lists based on my previous launch results:
300 “very interested” prospects
10% conversion
3% conversion for a $47 product = 9 sales
7% conversion for a $27 product = 21 sales
= $990
+ 1200 general list
$27 @ 5% = $1620
$47 @ 1% = $564
= $2184
Total: $3174
I did a lot of things wrong in my previous launch, so the conversion should be better this time since I’m offering a lot of great content and building a better relationship. I’m looking forward to it!